Marketing without data is like flushing down the marketing budget. The only party to gain with this approach is none other than the ad service provider. There are various agencies that provide digital marketing services but if there isn’t any goal set all you can expect just “wow numbers”. Let us try to understand what is “wow number”?
Generally speaking “wow numbers” are data that are not actionable. These are common data like Clicks, Users, Costs, Bounce etc., you need to marry these data to understand the action that is needed to achieve the objective. Hence it is necessary to define the goal and generate the traffic or eyeballs to meet the goal. In the process you need to understand the ROI that is being achieve with the budget that is set.
Benchmarking the performance with the data is something that will allow you to understand the actual marketing outcome delivered over the ad platform that is being used to procure traffic. Ultimately, over a long run your performance itself can serve a benchmark and it become easier to gauge the outcome of the goal set prior engaging in acquiring traffic.