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Data Driven Digital Marketing.

Marketing without data is like flushing down the marketing budget. The only party to gain with this approach is none other than the ad service provider.

Process Driven Digital Marketing.

Encapsulating all the process to smoothly run digital business is a must. If all process adhering to digital marketing are properly connected and they start to communicate with one another seamlessly the output grows exponentially.

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Understanding Attribution Model for Business

Let us start and understand first what is attribution? Simple definition of Attribution is “An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.